Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Metadata
- Title: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
- Author: W. Chan Kim and Renée Mauborgne
- Book URL: https://amazon.com/dp/B004OC07F8?tag=malvaonlin-20
- Open in Kindle: kindle://book/?action=open&asin=B004OC07F8
- Last Updated on: Friday, May 29, 2015
Highlights & Notes
To improve the quality of our success we need to study what we did that made a positive difference and understand how to replicate it systematically. That is what we call making smart strategic moves, and we have found that the strategic move that matters centrally is to create blue oceans.